A few years ago when I first started reading what some so called SEO experts were saying that every blog post needed at least 2000 words or more per post in order to get ranked in Google. I thought they were insane and I still do!
You simply cannot write 2000 words or more per post on every subject its ridiculous. If you try you will end up rambling on or regurgitating the same thing using different words, there’s no need to use unnecessary language in your posts to give the user the relevant information they came for.
Word count, as some would have you believe has nothing to do with ranking factor.
You may see a lot of SEO websites and SEO YouTube content creators telling you they can get you ranked in the #1 spot on the first page of google search. The truth of it is they can’t, no one can. Google Webmaster has been for ages and still tells us there’s no way anyone including Google, that can grantee your website or post will rank at any particular level with any certainty, especially the first page in the #1 spot.
News Flash: In many cases the #1 spot of an organic web search is an ad, in other cases you get a block of 3 or more local businesses that have exact or similar keywords and or key phrases in them. And other times you get both.
This is not to say that paying for an SEO agency or company that really specializes in SEO is a bad thing, quite the contrary, it is often an excellent thing if you can afford it. Just be aware if they are making claims even Google says, “Not going to happen”, do look elsewhere for your SEO.
SEO takes time and effort. Someone has to do it! So if you can learn to do it yourself you’ll save a bit of money, if on the other hand you’re running your business, taking care of family or what ever else it is you do, then you likely don’t have time or energy to really dig into SEO and best practices. So at the end of the day, SEO is an unavoidable expenditure, be it your time and effort or you pay someone else for their time and effort.
Okay back to the main topic here. Imagine for a minute that someone does a search query on how to tie a necktie or perhaps how to tie a Windsor knot perhaps even a Half-Windsor knot. For those of you unfamiliar with a necktie Windsor knot or Half-Windsor knot, we’re talking about a good old necktie. Yes the kind you wear to work or to a wedding and other such events. Think about why the person did this search query. Was it on how to tie a necktie or a Windsor knot or Half-Windsor knot or was it please show me a 3000 word article on how to tie a necktie.
I’m late for this event but I have time to read a full-blown 2000 word article on how to tie my necktie. No they don’t want to read 2000 words about how to tie that necktie, what they want is a quick short video of someone showing them how to tie the necktie or a short GIF or other quick reference image to get it done right now.
If your slick at writing you can surely come up with 50 to 100 words telling the user exactly how to loop it through their shirt collar and continue on with how to finish up that knot. Now some might be leaning towards this being what’s called Thin Content. Well no it’s not, not exactly what the meaning of thin content is. Thin Content is in a nut shell useless content or useless content that links out to an affiliate page or product page or something of that nature, and usually the only reason it exists is for the search engines.
We might talk more in-depth about this subject later on, but for now here’s a video right from Google Search Central with
Martin Splitt: Developer Advocate — Google and Lily Ray: SEO Director — Path Interactive
I would encourage you to watch the entire video but if you don’t have the time or can’t be bothered to watch all of it you can jump (fast-forward) to 8:07 minutes on the timeline in the video for the word count topic.
Here’s what Google Search Central has to say about it.